Midtown Row

MOI partnered with an expansive project team to provide modern furniture solutions for a new mixed-use development in Williamsburg, Virginia, named Midtown Row. Formerly a half empty shopping center, the 260,000-square-foot project reimagines the connection between the local community and the adjacent College of William and Mary.

The project kicked off at the beginning of the pandemic and MOI virtually led the curation of a furniture package that delivers an unparalleled tenant experience for nearly 600 residents. The scope included co-working spaces, study rooms, multiple lounges and cafes, a theater, a game room, and outdoor furniture. Our team of ancillary specialists selected modern, comfortable products that embody a residential feel that will stand the test of time and position Midtown Row as a place to thrive, not just a place to live.