Agreed. It's a funny name, but it has serious design behind it. DIRTT stands for DOING IT RIGHT THIS TIME. A new concept in floor to ceiling wall systems. With Movable Walls, Curtain Walls, Curved Walls and Stick Built  Walls, DIRTT and its companion specifying software ICE will revolutionize the time it takes to design and buildout space. ICE ensures modular interior designs are integrated precisely without compromising creativity, productivity, schedule or price. DOING IT RIGHT THIS TIME MEANS SUCCESSFUL WORKSPACES. DIRTT WALLS  DIRTT's products are built on the philosophy of simplicity, sustanibility and self expression. DIRTT's technology is forward thinking and pro-active. Their patented processes provide products of unsurpassed quality that are environmentally sensitive.  DIRTT walls are unique pre-engineered, pre-manufactured products.  They are the most architectural in design and the most adaptable in the industry.  DIRTT Walls have both aesthetic and functional agility. Simple, Expressive, Parametric and Sustainable - without looking movable. DIRTT Walls address all areas of the Code of Environmental Management Principles (CEMP) a code for creating environmentally sensitive buildings established by the federal government.    DIRTT  is available under GSA Schedule 056 - Building Materials Contract # GS-07F 0005T                          Click here for more DIRTT